Hey everyone,
I've been running a small solar installation business for a while now, but lately, I've been really struggling with lead generation -my current methods are just not cutting it. The leads I'm getting are low-quality, conversions are tanking, and it's eating into my budget without much ROI. I've tried a few basic ads and cold outreach, but nothing's scaling well.
While digging around for ways to make this more efficient, I stumbled upon this helpful breakdown: https://phonexa.com/blog/solar-lead-generation/. It dives into strategies like inbound content, speed-to-lead, and automation that solar lead companies are using right now, which seems promising for someone in my position and has me thinking about shifting my approach.
Has anyone here dealt with similar lead gen headaches in the solar space? What methods or platforms have actually worked for you? Do you buy leads from solar lead companies, focus on building inbound funnels, or experiment with affiliate-style programs? Any tips or pitfalls to avoid would be awesome- thanks in advance!
Source: redzkaizer