Unsurprisingly, it takes more than just a one-off message to get people to give money, join an activist group, swap out appliances, or change how they live or eat — it generally takes repeated messaging plus creating a relationship with them. A few organizations, like the Environmental Voter Project, try to do this as an outreach strategy.
The headline from [phys.org](http://phys.org) doesn’t match the study, which uses “pro-environmental donations” as the primary metric for actions taken. Plenty put their money where their mouth is, as evidenced by rising global purchases of solar, EVs, induction stoves, heat pumps and so on. However, these purchases tend to happen over time as we replace things.
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Unsurprisingly, it takes more than just a one-off message to get people to give money, join an activist group, swap out appliances, or change how they live or eat — it generally takes repeated messaging plus creating a relationship with them. A few organizations, like the Environmental Voter Project, try to do this as an outreach strategy.
A non-paywalled copy of the paper is [here](https://www.nature.com/articles/s41558-025-02536-2.epdf?sharing_token=HrSPq0eJbubm8-dc4grTotRgN0jAjWel9jnR3ZoTv0OIFcqQb3wYHPhR4buem2eVxMMvOs7Qt9DZMDFn7FgpQpR5m6MNEMT2iB_1FdTfGxvP5sj4Mj7Aj8-ix25VsnOSovxAH85oDnxwTjkDcla_DuFbVRZQjq9qXfLCsdz0gprT6Mm5534EZZ16sN5YrEUaq_Z4PdIc3HXdnJbquXaxSVG5_G7-O9Wvlf1XBv1Oocg%3D). One of the authors also has a [Bluesky thread about it](https://bsky.app/profile/maibached.bsky.social/post/3mbpoglddok2z)
The headline from [phys.org](http://phys.org) doesn’t match the study, which uses “pro-environmental donations” as the primary metric for actions taken. Plenty put their money where their mouth is, as evidenced by rising global purchases of solar, EVs, induction stoves, heat pumps and so on. However, these purchases tend to happen over time as we replace things.