Time to seek it to some Yank private equity company that will double the price, make the pieces smaller and make them out of cardboard. You know it’s coming…
sober_disposition on
For once, a popular British IP that is being exploited successfully for the benefit of British people (and not just people in London!).
James Bond, The Beatles, Lord of the Rings, Harry Potter – all somehow sold up to America.
jaredearle on
“Warhammer” isn’t a company.
*My first games industry job was Mail Order Troll at Games Workshop in 1987.*
Gentle_Snail on
I’ve always liked GW, people tried to boycott them for being woke a few years ago.
Their response was to publish an official statement saying if you support sexism or homophobia then they don’t want your money and ‘you won’t be missed’.
Mrbluepumpkin on
We love being miserable so having an IP dedicated to stories about giving you hope and taking it away is pretty on point.
Thestickleman on
Never knew it British.
Just assumed it was American like everything else.
The down votes are funny. Someone who has no Intrest in warhammer didn’t now it was British…. Shock
tfhermobwoayway on
I love Warhammer. It feels like a lot of cultural powerhouses try selling out and going mainstream and losing their soul. Warhammer’s done a good job avoiding that.
BenderRodriguez14 on
I wonder if/how much the Total War video game series plays into this? It is not made by GW (though is by Creative Assembly, who are also British), but those have been insanely successful and have reeled in a tonne of people who otherwise would have little-to-no interest in the tabletop games.
trouser_mouse on
Investing has been way more profitable than funds like VWRP. I suspect given a few years it will be even better given the deals and upcoming media etc. Worth a look!
Halfmoonhero on
It’s interesting as they came dangerously close to bankruptcy a few times. Their IP now is great but they really licensed some poor poor games which really hurt the brand before. Also they had a pretty poor business model.
Captain_English on
Use British creativity to make things
Sell things around the world
???
Profit
It’s a mysterious and strange business model that will never catch on.
FuzzBuket on
What do you mean you can have a profitable company by making a product people want. no no no. this is the UK; any buisness needs to be either an elaborate tax avoidance scheme (deliveroo), or just endless services and middlemen.
Fuzzy_Elderberry7087 on
And they’re still selling models with moulds older than half its player base 😭
herewardthefake on
It’s such a good success story, although they nearly went under after some crazy decisions in the late 90s to expand like wildfire and put all the control in the hands of local managers. Famously the LotR tie-in saved them, and they’ve remained more focused ever since.
The recent decision not to use AI for content-generation also seems sensible – don’t dilute the quality, and keep paying the best writers, designers etc. It’s a key part of making people want to be part of the hobby, although an internal LLM keeping track of the lore may not be a bad shout.
UnableEye325 on
It makes me glad that they haven’t sold out to America. It’s great to hear they’re sticking with UK manufacturing.
wappingite on
This jumped out:
>Games Workshop is the 77th biggest company in the UK by market capitalisation, and worth more than many British businesses such as Burberry, Whitbread and Barratt homes. The fact not many people are aware of its success reflects **a wider underestimation of the economic impact of the UK games industry, which is bigger than the fishing and steel industries**, Brown added.
But you always get politicians desperate to frame Burberry as a UK success, and bang on about fishing.
They totally ignore gaming, which just makes them look even more like out of touch boomer-types, even our younger politicians; which says something about their understanding of real people’s interests.
MattWillGrant on
I love their honesty, they saw a load of money could be made from gamers and they absolutely grabbed it.
doublejay1999 on
its brilliant news. I’m not into it in any way shape of form, but some how I’ve always been happy they existed – and fear for their survival in the digital world. glad to see its the opposite, i think because it shows people are doing interesting things, rather than talking about protein shakes on instagram.
CriticalHits642 on
Is it because the UK populace has accepted that in the grim darkness of the future, there is only war?
English_Joe on
I respect them for giving back to employees (bonuses) and refusing AI.
Internal-Leadership3 on
Google “saturnine dreadnought” and try not to get a bit of a stiffy.
I did, as a middle aged man.
GW stuff is just so _damn cool_
MinimumSilver5814 on
The Emperor Protects (and sells shitloads of plastic figures).
Alarming_Lettuce_358 on
Super hobby. Played as a teen (LOTR & 40k) and whilst finances prevented me from building awesome armies, I loved the painting, lore and skirmishing side. Really sound community of people too
Still wander into the shops from time to time to look at the models and see how the game’s evolved. Looks like the LOTR side of the hobby is much lesser than it was when I properly gamed (2002-2007ish). Was always expensive but felt wholesome and positive. Glad it’s going well.
Murlock_The_Goblin on
These comments make out that GW are saints and they def are not. Support LGS over official warhammer stores
Stinkingsweatygooch on
They must have sold at least a dozen to get that accolade
gogul1980 on
There’s a part of me that would really love to get into something like this. I’d love to paint the models maybe but it takes time to learn and I have a few hobbies already. I did watch a few videos on beginners guide to playing but it was a lot of stats and measuring tapes so I would need to find time to sit down and learn a bit more. maybe if I ended up retiring from work I could get into it but for now happy to appreciate from afar
Saltysockies on
My colleague worked for GW and she loved it. Said it was one of the most friendly and supportive companies she worked for.
She only left because of the commute.
Professional_Pea2937 on
It will be tough to fend off the usual corporations who’ll want to take it more mainstream by watering things down. I guess we’ll find out if Cavill quits and Disney is sniffing
alvaropuerto93 on
The museum in Nottingham is absolutely fantastic. Totally worth a visit even if you’re not fan of the game.
Kijamon on
They were in real difficulty 20 years ago. The turnaround is incredible.
Also despite their rules being on the weaker side – Adeptus Titanicus and Blood Bowl are fantastic games for people to pick up. Feels like you really are commanding the team/force
TheSolarExpansionist on
I bought all the total war warhammer games and dlcs. I’m carrying uk right?
CaikIQ on
My uncle – Alan Merrett – worked for Games Workshop for a number of years, and although I’ve never played any of the games, I’ve always felt proud to be named after him for his contributions to a British industry (my middle name is Alan). Maybe one day I’ll stroll into one of the shops, ignore the smell, and buy my first set of figurines.
Mid-Pri6170 on
its weird how its bulit on lawsuits and plagarism and the stories arent very good and the brand ambassadors have gingervitus
33 Comments
Time to seek it to some Yank private equity company that will double the price, make the pieces smaller and make them out of cardboard. You know it’s coming…
For once, a popular British IP that is being exploited successfully for the benefit of British people (and not just people in London!).
James Bond, The Beatles, Lord of the Rings, Harry Potter – all somehow sold up to America.
“Warhammer” isn’t a company.
*My first games industry job was Mail Order Troll at Games Workshop in 1987.*
I’ve always liked GW, people tried to boycott them for being woke a few years ago.
Their response was to publish an official statement saying if you support sexism or homophobia then they don’t want your money and ‘you won’t be missed’.
We love being miserable so having an IP dedicated to stories about giving you hope and taking it away is pretty on point.
Never knew it British.
Just assumed it was American like everything else.
The down votes are funny. Someone who has no Intrest in warhammer didn’t now it was British…. Shock
I love Warhammer. It feels like a lot of cultural powerhouses try selling out and going mainstream and losing their soul. Warhammer’s done a good job avoiding that.
I wonder if/how much the Total War video game series plays into this? It is not made by GW (though is by Creative Assembly, who are also British), but those have been insanely successful and have reeled in a tonne of people who otherwise would have little-to-no interest in the tabletop games.
Investing has been way more profitable than funds like VWRP. I suspect given a few years it will be even better given the deals and upcoming media etc. Worth a look!
It’s interesting as they came dangerously close to bankruptcy a few times. Their IP now is great but they really licensed some poor poor games which really hurt the brand before. Also they had a pretty poor business model.
Use British creativity to make things
Sell things around the world
???
Profit
It’s a mysterious and strange business model that will never catch on.
What do you mean you can have a profitable company by making a product people want. no no no. this is the UK; any buisness needs to be either an elaborate tax avoidance scheme (deliveroo), or just endless services and middlemen.
And they’re still selling models with moulds older than half its player base 😭
It’s such a good success story, although they nearly went under after some crazy decisions in the late 90s to expand like wildfire and put all the control in the hands of local managers. Famously the LotR tie-in saved them, and they’ve remained more focused ever since.
The recent decision not to use AI for content-generation also seems sensible – don’t dilute the quality, and keep paying the best writers, designers etc. It’s a key part of making people want to be part of the hobby, although an internal LLM keeping track of the lore may not be a bad shout.
It makes me glad that they haven’t sold out to America. It’s great to hear they’re sticking with UK manufacturing.
This jumped out:
>Games Workshop is the 77th biggest company in the UK by market capitalisation, and worth more than many British businesses such as Burberry, Whitbread and Barratt homes. The fact not many people are aware of its success reflects **a wider underestimation of the economic impact of the UK games industry, which is bigger than the fishing and steel industries**, Brown added.
But you always get politicians desperate to frame Burberry as a UK success, and bang on about fishing.
They totally ignore gaming, which just makes them look even more like out of touch boomer-types, even our younger politicians; which says something about their understanding of real people’s interests.
I love their honesty, they saw a load of money could be made from gamers and they absolutely grabbed it.
its brilliant news. I’m not into it in any way shape of form, but some how I’ve always been happy they existed – and fear for their survival in the digital world. glad to see its the opposite, i think because it shows people are doing interesting things, rather than talking about protein shakes on instagram.
Is it because the UK populace has accepted that in the grim darkness of the future, there is only war?
I respect them for giving back to employees (bonuses) and refusing AI.
Google “saturnine dreadnought” and try not to get a bit of a stiffy.
I did, as a middle aged man.
GW stuff is just so _damn cool_
The Emperor Protects (and sells shitloads of plastic figures).
Super hobby. Played as a teen (LOTR & 40k) and whilst finances prevented me from building awesome armies, I loved the painting, lore and skirmishing side. Really sound community of people too
Still wander into the shops from time to time to look at the models and see how the game’s evolved. Looks like the LOTR side of the hobby is much lesser than it was when I properly gamed (2002-2007ish). Was always expensive but felt wholesome and positive. Glad it’s going well.
These comments make out that GW are saints and they def are not. Support LGS over official warhammer stores
They must have sold at least a dozen to get that accolade
There’s a part of me that would really love to get into something like this. I’d love to paint the models maybe but it takes time to learn and I have a few hobbies already. I did watch a few videos on beginners guide to playing but it was a lot of stats and measuring tapes so I would need to find time to sit down and learn a bit more. maybe if I ended up retiring from work I could get into it but for now happy to appreciate from afar
My colleague worked for GW and she loved it. Said it was one of the most friendly and supportive companies she worked for.
She only left because of the commute.
It will be tough to fend off the usual corporations who’ll want to take it more mainstream by watering things down. I guess we’ll find out if Cavill quits and Disney is sniffing
The museum in Nottingham is absolutely fantastic. Totally worth a visit even if you’re not fan of the game.
They were in real difficulty 20 years ago. The turnaround is incredible.
Also despite their rules being on the weaker side – Adeptus Titanicus and Blood Bowl are fantastic games for people to pick up. Feels like you really are commanding the team/force
I bought all the total war warhammer games and dlcs. I’m carrying uk right?
My uncle – Alan Merrett – worked for Games Workshop for a number of years, and although I’ve never played any of the games, I’ve always felt proud to be named after him for his contributions to a British industry (my middle name is Alan). Maybe one day I’ll stroll into one of the shops, ignore the smell, and buy my first set of figurines.
its weird how its bulit on lawsuits and plagarism and the stories arent very good and the brand ambassadors have gingervitus