Dr. Ayana Johnson is a marine biologist who wrote a NYT’s best-selling “What if we get it right?”. She interviews lots of professionals in the environmental sector and assembles information explaining that all the environmental solutions already exist. The general society thinks we are waiting for this magic solution when we aren’t, we have the solutions already.
The problem is people aren’t aware how many solutions we have, because so much climate talk on the media and in conversations are about climate problems.
It’s clear people don’t feel motivated when the never ending news of climate doom reaches them. It makes the average person feel helpless, and even environmentalists left unsure what to do.
Thus Dr. Johnson advocates that if we want to garner more engagement and support, we need to fix the narrative. We need more stories that talk about climate solutions, the potential and opportunities, and we need more creative storytelling in so many different outlets!
If you’re feeling dejected from this administration and the latest news, I highly recommend listening to her podcast and reading her book. She has various guests. It really helps me shake off the that feeling of being helpless.
HeadManagement8898 on
Whatever it takes to get people to listen. The biggest solution is to vote out all climate deniers for starters. And legislate major environmental policies to radially reduce emissions.
OrangeCrack on
Maybe if climate activists had the same budget and political influence as the oil companies they would actually be able to get through to people.
But until we dismantle the world wide conservative propaganda machine that has been able to convince people that black is white and up is down, there no story to tell that will overcome this.
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Dr. Ayana Johnson is a marine biologist who wrote a NYT’s best-selling “What if we get it right?”. She interviews lots of professionals in the environmental sector and assembles information explaining that all the environmental solutions already exist. The general society thinks we are waiting for this magic solution when we aren’t, we have the solutions already.
The problem is people aren’t aware how many solutions we have, because so much climate talk on the media and in conversations are about climate problems.
It’s clear people don’t feel motivated when the never ending news of climate doom reaches them. It makes the average person feel helpless, and even environmentalists left unsure what to do.
Thus Dr. Johnson advocates that if we want to garner more engagement and support, we need to fix the narrative. We need more stories that talk about climate solutions, the potential and opportunities, and we need more creative storytelling in so many different outlets!
If you’re feeling dejected from this administration and the latest news, I highly recommend listening to her podcast and reading her book. She has various guests. It really helps me shake off the that feeling of being helpless.
Whatever it takes to get people to listen. The biggest solution is to vote out all climate deniers for starters. And legislate major environmental policies to radially reduce emissions.
Maybe if climate activists had the same budget and political influence as the oil companies they would actually be able to get through to people.
But until we dismantle the world wide conservative propaganda machine that has been able to convince people that black is white and up is down, there no story to tell that will overcome this.