>Experts have warned this is normalising gambling and presenting it as fun and empowering, while downplaying risks.
Nothing new there. Most of their marketing to men had focused on it being a thing that you do with your mates as a way of enhancing the experience of sport — and increasingly positioning it as part of normal behaviour of sport — so it makes sense that they would try to appeal to women like this.
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>Experts have warned this is normalising gambling and presenting it as fun and empowering, while downplaying risks.
Nothing new there. Most of their marketing to men had focused on it being a thing that you do with your mates as a way of enhancing the experience of sport — and increasingly positioning it as part of normal behaviour of sport — so it makes sense that they would try to appeal to women like this.