All that consumer money gone to waste buying ridiculous skin products. When will people realize it’s eating the kimchi that gives skin that Korean glow?
Shiningc00 on
I mean I’m sure the US doesn’t export that much compared to its GDP.
pervin_1 on
Plastic surgery
mmoore327 on
As my wife as been replacing various cosmetic products from the US she has found a bunch of very good Korean products she actually likes a lot better
Tibia-Real-Life on
K-beauty has been rising in popularity over the last 5+ years, due to k-pop, k-drama and Korean films grabbing worldwide attention in recent years.
I work in the cosmetics industry and honestly it’s all just marketing. Many brands use the exact same suppliers. It’s just a different packaging.
Korean beauty stuff is no different from Chinese, American, Scandinavian or Russian. It’s all the same. But Koreans are very good at marketing.
And Korea is a trend-driven country. When celebrity idols promote specific products, the entire country follow suit. Which then triggers a worldwide effect as well. It’s influencer marketing on steroids.
On top of that, a lot of people are boycotting US made products thanks to the orange man and are looking for other alternatives. Not just in cosmetics but in anything.
macross1984 on
Oh, well. Trump’s MAGA tactics of bullying the world is bearing rotten fruit for US.
drakepig on
I am Korean and this is kind of surprising lol.
Like 20 years ago, when I went to the US my family back in Korea used to ask me to go to Sephora and bring back local makeup products.
But these days foreign people coming to Korea do the exact same thing at Olive Young.
I think there really is not much difference between the products. lol
7 Comments
All that consumer money gone to waste buying ridiculous skin products. When will people realize it’s eating the kimchi that gives skin that Korean glow?
I mean I’m sure the US doesn’t export that much compared to its GDP.
Plastic surgery
As my wife as been replacing various cosmetic products from the US she has found a bunch of very good Korean products she actually likes a lot better
K-beauty has been rising in popularity over the last 5+ years, due to k-pop, k-drama and Korean films grabbing worldwide attention in recent years.
I work in the cosmetics industry and honestly it’s all just marketing. Many brands use the exact same suppliers. It’s just a different packaging.
Korean beauty stuff is no different from Chinese, American, Scandinavian or Russian. It’s all the same. But Koreans are very good at marketing.
And Korea is a trend-driven country. When celebrity idols promote specific products, the entire country follow suit. Which then triggers a worldwide effect as well. It’s influencer marketing on steroids.
On top of that, a lot of people are boycotting US made products thanks to the orange man and are looking for other alternatives. Not just in cosmetics but in anything.
Oh, well. Trump’s MAGA tactics of bullying the world is bearing rotten fruit for US.
I am Korean and this is kind of surprising lol.
Like 20 years ago, when I went to the US my family back in Korea used to ask me to go to Sephora and bring back local makeup products.
But these days foreign people coming to Korea do the exact same thing at Olive Young.
I think there really is not much difference between the products. lol