194,000 for each user is such a ridiculously high number that it beggars belief.
194,000 total for all users is such a puny number that’s even harder to believe.
lordnacho666 on
Two hundred bags in lifetime value??
I’ll order what the researchers are having.
Supercalme on
They should have to buy it from us, for 100k, they’d still earn 94k per user
Few_Wolf_4634 on
“Up to” doing some heavy lifting there
If it’s sold for £194k that’s because it’s being used to sell you something worth a great deal more than that.
Who’s spending that amount of money ?
Caveman-Dave722 on
If they are then someone is wasting a lot of money in marketing.
The ONS puts average lifetime earnings at £566k
Even assuming all that is disposable income £200k to earn £600k is an awful return
MoffTanner on
So let’s say that’s over 68 years, that’s £2823 a year , £235 a month.
Average wage of £37,430, take-home of £2539 monthly – 9% of average income is apparently worth your date.
Press F to doubt.
yubnubster on
If someone wants to pay me half of that, I’ll tell them anything they want to know.
crappy_entrepreneur on
I used to work for a company whose entire existence was predicated on helping users get value from this data big tech holds. But the figures here are insane.
1. Firstly, the number is impossible to compute with any accuracy
2. Secondly, it’s on the order of several tens of pounds per year
notyourcocoabutter on
Not from me they don’t!!!
Remember kids, anonymity is king on the internet!!
Yours sincerely,
Dave Smith
59 Harcourt Road
Kingston
Hull
Bitter-Sprinkles5430 on
Apparently there is a massive disparity between tech ‘giants’ and other employers in the amount they spend on employing staff. Tech at 3% of turnover vs. 80% plus elsewhere in the economy (from memory).
Anyone who has tried to build a digital business using their models will tell you how much revenue goes back to the platforms and how they absolutely have you by the balls – which they continually squeeze.
Any success is often short lived and the platforms take an enormous amount of time to service effectively – they are extremely demanding and usually offer very little in terms of support.
As if that weren’t bad enough, their products are rarely reliable, causing time loss and stress for all users.
‘AI’ is just the latest version of that annoying ‘paper clip with a face’ assistant they had in MS Word in the 90’s.
Good luck getting to Mars billionaires, you’re going to need it given the shit you’ve churned out so far.
Don’t let the rocket exhaust burn your arse on the up.
Dissidant on
Assume anything you sign for is using your data in some shape or form, especially if its free
Really should not come as a shock to anyone at this point, all about the analytics, has been for years
How do people actually think modern politics work
Chemistry-Deep on
There is a business opportunity out there for someone to facilitate selling your own data. We could call it OnlyData.
chukkysh on
So someone is paying tech firms for my data in the infinitesimally small chance that they can recoup 0.1% of it from my spending? Marketing companies are dumb as bricks.
FlyingRo on
This isn’t a study, it’s a press release from a crypto company
Porticulus on
Guys! I know how we can boost these numbers! We’ll lobby governments to introduce digital ID and make people show it every time they need to use the internet. We’ll make sure that “3rd parties” process this data of course… but we all know we’ll end up with the big bucks!
-Tech companies, probably.
Dapper-Emergency1263 on
Seems to me the subject of the data should get a decent cut of that for being kind enough to provide it
ne6c on
As someone that works in the industry – I wish we could get an LTV of 194,000 per each user. In reality the LTVs are tiny.
Looked up the person that gave the quote – yeah, he;s only ever worked in research, he’s out of reality here.
Foreign-Collar8845 on
And I accepted all cookies instead of reject and pay for this splendid article. Now it is £194001
18 Comments
194,000 for each user is such a ridiculously high number that it beggars belief.
194,000 total for all users is such a puny number that’s even harder to believe.
Two hundred bags in lifetime value??
I’ll order what the researchers are having.
They should have to buy it from us, for 100k, they’d still earn 94k per user
“Up to” doing some heavy lifting there
If it’s sold for £194k that’s because it’s being used to sell you something worth a great deal more than that.
Who’s spending that amount of money ?
If they are then someone is wasting a lot of money in marketing.
The ONS puts average lifetime earnings at £566k
Even assuming all that is disposable income £200k to earn £600k is an awful return
So let’s say that’s over 68 years, that’s £2823 a year , £235 a month.
Average wage of £37,430, take-home of £2539 monthly – 9% of average income is apparently worth your date.
Press F to doubt.
If someone wants to pay me half of that, I’ll tell them anything they want to know.
I used to work for a company whose entire existence was predicated on helping users get value from this data big tech holds. But the figures here are insane.
1. Firstly, the number is impossible to compute with any accuracy
2. Secondly, it’s on the order of several tens of pounds per year
Not from me they don’t!!!
Remember kids, anonymity is king on the internet!!
Yours sincerely,
Dave Smith
59 Harcourt Road
Kingston
Hull
Apparently there is a massive disparity between tech ‘giants’ and other employers in the amount they spend on employing staff. Tech at 3% of turnover vs. 80% plus elsewhere in the economy (from memory).
Anyone who has tried to build a digital business using their models will tell you how much revenue goes back to the platforms and how they absolutely have you by the balls – which they continually squeeze.
Any success is often short lived and the platforms take an enormous amount of time to service effectively – they are extremely demanding and usually offer very little in terms of support.
As if that weren’t bad enough, their products are rarely reliable, causing time loss and stress for all users.
‘AI’ is just the latest version of that annoying ‘paper clip with a face’ assistant they had in MS Word in the 90’s.
Good luck getting to Mars billionaires, you’re going to need it given the shit you’ve churned out so far.
Don’t let the rocket exhaust burn your arse on the up.
Assume anything you sign for is using your data in some shape or form, especially if its free
Really should not come as a shock to anyone at this point, all about the analytics, has been for years
How do people actually think modern politics work
There is a business opportunity out there for someone to facilitate selling your own data. We could call it OnlyData.
So someone is paying tech firms for my data in the infinitesimally small chance that they can recoup 0.1% of it from my spending? Marketing companies are dumb as bricks.
This isn’t a study, it’s a press release from a crypto company
Guys! I know how we can boost these numbers! We’ll lobby governments to introduce digital ID and make people show it every time they need to use the internet. We’ll make sure that “3rd parties” process this data of course… but we all know we’ll end up with the big bucks!
-Tech companies, probably.
Seems to me the subject of the data should get a decent cut of that for being kind enough to provide it
As someone that works in the industry – I wish we could get an LTV of 194,000 per each user. In reality the LTVs are tiny.
Looked up the person that gave the quote – yeah, he;s only ever worked in research, he’s out of reality here.
And I accepted all cookies instead of reject and pay for this splendid article. Now it is £194001